Genericide: The Evolution of Linoleum

The transition from a distinct brand name to a generic term, a process known as genericide in trademark law, is a phenomenon that has affected several well-known brands, including "Linoleum." Originally a registered trademark for a unique flooring material invented in the 19th century by Frederick Walton, "Linoleum" has evolved into a generic term for similar types of floor coverings. This shift, driven by widespread consumer and competitor use of the term for any similar product, ultimately led to the loss of its trademark status, exemplifying the challenges brands face in maintaining their distinctiveness in the marketplace.