Genericide: The Story of Trampoline

The case of 'Trampoline' highlights the importance of policing your trademark and trademark management, especially for products that are pioneers in their field. When a new and innovative product is introduced, the brand name can often become synonymous with the product itself, leading to a higher risk of genericization. This example also underlines the challenges in maintaining a trademark for a product whose name is inherently descriptive or functional.